Fun
           

                                                   
             


        

 
          


         


         


      


        


      
        
     



Are you a rebel?

Hi. I've been in what I call "intellectual rehab" lately - questioning every smart-sounding thing I've ever said, quitting the chase for cleverness, and craving clarity instead. That's also why I haven't been showing up here much.
One of the many good things that happen after selling your brand? You get to let your mind wander without guilt. You can pause bartering time for money. Just you, your brain, and the quiet thrill of trying to separate signal from noise.

So yeah, let's just say I've been debugging eight years of entrepreneurial wisdom (that might just be expensive therapy disguised as business insights).

Disclaimer: No “healing,” no “manifesting,” no “success” talk here. You’ll survive(?) this 9 minute read.

My working hypothesis: We're living through the first cognitive reversal in human history. We solved the problem of not having enough information by creating a far bigger one: having too many answers, and forgetting how to ask the right questions.
TL;DR: The machines aren't becoming more human - we're becoming more machine-like.

Some of you might argue that I've earned the right to retire my ambition. And yet, here I am, writing this on a flight to Montpellier to see le mother, who moved to the South of France at the age of 60 to chase her PhD dream. My genes won’t let me rest :)

This is #2 of In-Transit, and my thoughts are once again fighting for legroom.

Tbh, being a recovering smart-person addict is not easy. But it gives me the bandwidth to make more meaningful observations about our collective stupidity. Based on the idea that being wrong in public is more engaging than being right in private, I developed a theory this year: "Admitting you don't know anything can lead to understanding more predictably than pretending you know everything."

So grab your matcha latte, Labubus, avocado toast (or whatever else you're convinced is doing the right signaling). No puns intended. Maybe.

I think that in 2025, our information ecosystem is eroding our capacity for systematic thinking more impressively than ever before. This has a lot to do with how we anthropomorphize our tools, which has a lot to do with AI, algorithmic influence and surveillance capitalism.

But before we start, here is a quick refresher on some basic ideas:
Our brain follows thermodynamic principles: it seeks the lowest energy state possible. Thinking burns cognitive calories. So we evolved shortcuts - heuristics, narratives, pattern matching; to avoid this cost. As information gets more complex, these shortcuts get more seductive and adapt accordingly. We get better at feeling informed without actually thinking, because real thinking costs energy we’d rather save for survival.
Now that the refresher is over, we can dive in.

Picture this: You’re running a business and need to hire a math-savvy clerk. You find someone brilliant - let's call her Geeta. She can multiply, add, read instructions, solve complex problems. But she’s painfully slow. So you hire Clerk #2 Seeta - much faster, but she can’t multiply. No problem. You give her multiplication tables on flashcards. She looks up 3×9, finds 27, writes it down. Faster overall.

Then comes Shanaya (yes, it’s an all-girls fleet). Even faster, but she can’t multiply or add. So you give her addition tables too. She’s just playing an elaborate matching game with cards - but wow, she’s quick.
You keep going. Clerk #4 can’t read - only recognize shapes. Clerk #5? She can’t even do that. All she can do is tell the difference between two things: brown dot or orange dot. One or zero. That’s it.

And yet, by the end, you’ve built a system so fast and so dumb that it’s somehow solving calculus - just by following millions of tiny, mindless steps at lightning speed.
That’s a computer, “a high-class, super-speed, nice, streamlined filing system.” as Feynman called it (for all the fans in the house!)

The world’s most sophisticated filing system, run by the world’s most efficient idiot. It’s not thinking. It’s filing. Sorting. Pattern-matching. Over and over.
The “Intelligence” is just an illusion created by velocity.

Here's what we've missed: this filing system logic isn't just confined to computers.
We started with just our brains - curious beings that asked questions, connected odd dots, and sat (somewhat patiently) with uncertainty. Then came Google - handling information retrieval. Then came algorithmic feeds, (“astrologers for our data” as one of my students called them) - filtering what we see before we even ask. And now, it’s AI - stitching together answers before we’ve finished the question....
Every time a disruption like this shows up, we wonder: “Will this make us dumber?”
And each time, the answer is trickier. More layered. Maybe even worth sitting with?
I think this time, we're not just losing a skill, we've willingly abdicated the very thing that makes us human.

Instagram, for instance, was once built on the promise of “connecting us to each other.” And for a brief, golden moment, it wasn’t a lie - we shared, and we shaped each other’s choices, thoughts, and shopping carts. But Instagram exists to make bank. And it realised that the more time we spent on it, the more money it makes. This is because more scrolling means more ads, more data about who we are, how we behave; our impulses. So it sells us millions of shots of dopamine, in exchange for our attention. The algorithmic gods curate our interaction patterns and serve us more of what we’re likely to stick around for.
But it’s a closed loop.
→ We consume information that confirms our beliefs (validation) → We encounter contradictory information (friction) → We either dismiss it or scroll away (back to validation)
The system isn’t built to inform. It’s built to retain.
Not for truth. Not for merit. But for certainty.

The mirroring result is predictable, you and I? We feel like we’re getting smarter. We confuse agreement for insight. In our pretty little echo-chambers decorated with pop-psychology, 5am productivity hacks, fix-the-gut revolution, 30-day manifestation rituals or whatever else fills your Stanley cup with social validation. The system doesn’t care if you’re thinking. It just needs you to be consistent - so the filing clerk can keep up. And here’s the kicker: the Instagram logic isn’t confined to Instagram. It’s the blueprint now. Our entire ecosystem is built to simulate the feeling of smartness - fast, confident, low-friction conclusions that trick our brains into thinking we’re thinking. And since our brains are wired to save energy, we latch on. Not because it’s true, but because it’s easier.

We outsourced our “intelligence” to podcasters who get their opinions from other podcasters, we gave in to our therapyspeaking GPTs, we learnt from people who talk aesthetically sophisticated nonsense that’s never been stress-tested against reality. (God bless if you’re a Linkedin thought leader). At some point, we stopped resisting, and maybe even started enjoying it?

We stopped asking why, because the system made us feel informed without the inconvenience of investigation.

The thing is that by giving ourselves a moral ‘yes’ to epistemic commodification, we treat knowledge like a product to be consumed rather than a process to be engaged with. We become the brand ourselves. And the brand becomes the commodity. And under capitalism, the templated version of you is the one that scales. Because as the supply of any commodity increases, its value goes down. That’s just how the market works. Sameness scales.

The marketplace is becoming more efficient, and in my humble opinion,
we are getting collectively DUMBER.
High-speed, super-efficient information filling clerks with a 12 step-skincare routine.

it is a strange kind of madness, we know it’s toxic.
We’re experiencing an overstimulation without processing, overabundance of gratification without reflection; we are present without really being present...you and I? We feel the exhaustion, the overwhelm, the ambient grief of living through collapse. It’s in the loneliness we can’t fight, the climate crisis we can’t control, the rents we can’t pay, the hatred we can’t understand.
So we sink into our screens, we sedate ourselves.

And why wouldn’t we? The moment you’re playing a system where your payoff depends on what everyone else is doing, the rules get sticky. Even if the system is breaking you - emotionally, cognitively, biologically, you don’t want to be the first to opt out. Because now the game isn’t just about information. It’s about identity. It’s not just FOMO, but FOBM (fear of being missed). That’s game theory 101. Even when nature demands a correction, culture demands compliance. So we keep playing. We dissociate, we detach, we let ourselves brain-rot, and be in a state of mental passivity. For survival.

This is sedation-by-design: that validation-friction-validation cycle? it is the business model.

My critique is not that tech is bad, or we should not use AI, or insta or whatever. To be fair, universal access to information is unprecedented and genuinely miraculous. But we are confusing access with agency. We’ve democratized information without democratizing the tools to think about it. And that has resulted in a culture that’s flooded with opinions, but starved of original thought. Truth-seeking has become a luxury good and a quiet intellectual class system has started to form - the few ones who are still willing to build ideas, ask questions, challenge the assumptions. The rest of us are just subscribing to the vibe.

Because the system doesn’t reward novelty or clarity, it rewards optimisation; truth gets quieter. And meaning becomes something you consume, not something you create. And here’s the thing, the machines might mimic intelligence, but they don’t live it. Your AI file clerk is only as good as the data it has been trained on. And sure, we must embrace that wave fully. It can replicate the outputs- the articles, the advice, the poetry even, but not the essence, not yet. Andddd, intelligence doesn’t happen in the input or the output. It happens in the messy, inefficient, human middle. In doubt. In absurd connections, in that gut feeling. In lived, boring, brilliant emotional experience. In asking why, even when there’s already an answer on the screen.

We’re being bent out of shape by systems that were never built to hold us.
This strips us of what makes us human, and hence distorts our very experience of humanity. It’s a technocapitalism problem - where machines are trained to think like markets,
and we are trained to be like them.

Irony? The more we optimize ourselves, the less interesting we become.

If your attention span has made it this far, please tell me what are you on? Have you been... I don’t know, taking a nap? Hugging your mom? Touching grass? Reading an actual book? Talking to a tree? Creating things that your heart truly desires? Willing to be bored? Making unpermitted art? Letting your monkey mind wander?

wait, ARE YOU A REBEL?
And with this, in-Transit #2 time is over. The flight to Paris is landing soon, and if you're still here,
still thinking, maybe you and I? we're both ready for takeoff :)






Unmonetised thoughts, mostly.


Are you a rebel?

Hi. I've been in what I call "intellectual rehab" lately - questioning every smart-sounding thing I've ever said, quitting the chase for cleverness, and craving clarity instead. That's also why I haven't been showing up here much.
One of the many good things that happen after selling your brand? You get to let your mind wander without guilt. You can pause bartering time for money. Just you, your brain, and the quiet thrill of trying to separate signal from noise.

So yeah, let's just say I've been debugging eight years of entrepreneurial wisdom (that might just be expensive therapy disguised as business insights).

Disclaimer: No “healing,” no “manifesting,” no “success” talk here. You’ll survive(?) this 9 minute read.

My working hypothesis: We're living through the first cognitive reversal in human history. We solved the problem of not having enough information by creating a far bigger one: having too many answers, and forgetting how to ask the right questions.
TL;DR: The machines aren't becoming more human - we're becoming more machine-like.

Some of you might argue that I've earned the right to retire my ambition. And yet, here I am, writing this on a flight to Montpellier to see le mother, who moved to the South of France at the age of 60 to chase her PhD dream. My genes won’t let me rest :)

This is #2 of In-Transit, and my thoughts are once again fighting for legroom.

Tbh, being a recovering smart-person addict is not easy. But it gives me the bandwidth to make more meaningful observations about our collective stupidity. Based on the idea that being wrong in public is more engaging than being right in private, I developed a theory this year: "Admitting you don't know anything can lead to understanding more predictably than pretending you know everything."

So grab your matcha latte, Labubus, avocado toast (or whatever else you're convinced is doing the right signaling). No puns intended. Maybe.

I think that in 2025, our information ecosystem is eroding our capacity for systematic thinking more impressively than ever before. This has a lot to do with how we anthropomorphize our tools, which has a lot to do with AI, algorithmic influence and surveillance capitalism.


But before we start, here is a quick refresher on some basic ideas:
Our brain follows thermodynamic principles: it seeks the lowest energy state possible. Thinking burns cognitive calories. So we evolved shortcuts - heuristics, narratives, pattern matching; to avoid this cost. As information gets more complex, these shortcuts get more seductive and adapt accordingly. We get better at feeling informed without actually thinking, because real thinking costs energy we’d rather save for survival.
Now that the refresher is over, we can dive in.


Picture this: You’re running a business and need to hire a math-savvy clerk. You find someone brilliant - let's call her Geeta. She can multiply, add, read instructions, solve complex problems. But she’s painfully slow. So you hire Clerk #2 Seeta - much faster, but she can’t multiply. No problem. You give her multiplication tables on flashcards. She looks up 3×9, finds 27, writes it down. Faster overall.

Then comes Shanaya (yes, it’s an all-girls fleet). Even faster, but she can’t multiply or add. So you give her addition tables too. She’s just playing an elaborate matching game with cards - but wow, she’s quick.
You keep going. Clerk #4 can’t read - only recognize shapes. Clerk #5? She can’t even do that. All she can do is tell the difference between two things: brown dot or orange dot. One or zero. That’s it.

And yet, by the end, you’ve built a system so fast and so dumb that it’s somehow solving calculus - just by following millions of tiny, mindless steps at lightning speed.
That’s a computer, “a high-class, super-speed, nice, streamlined filing system.” as Feynman called it (for all the fans in the house!)

The world’s most sophisticated filing system, run by the world’s most efficient idiot. It’s not thinking. It’s filing. Sorting. Pattern-matching. Over and over.
The “Intelligence” is just an illusion created by velocity.

Here's what we've missed: this filing system logic isn't just confined to computers.
We started with just our brains - curious beings that asked questions, connected odd dots, and sat (somewhat patiently) with uncertainty. Then came Google - handling information retrieval. Then came algorithmic feeds, (“astrologers for our data” as one of my students called them) - filtering what we see before we even ask. And now, it’s AI - stitching together answers before we’ve finished the question....
Every time a disruption like this shows up, we wonder: “Will this make us dumber?”

And each time, the answer is trickier. More layered. Maybe even worth sitting with?
I think this time, we're not just losing a skill, we've willingly abdicated the very thing that makes us human.

Instagram, for instance, was once built on the promise of “connecting us to each other.” And for a brief, golden moment, it wasn’t a lie - we shared, and we shaped each other’s choices, thoughts, and shopping carts. But Instagram exists to make bank. And it realised that the more time we spent on it, the more money it makes. This is because more scrolling means more ads, more data about who we are, how we behave; our impulses. So it sells us millions of shots of dopamine, in exchange for our attention. The algorithmic gods curate our interaction patterns and serve us more of what we’re likely to stick around for.
But it’s a closed loop.
→ We consume information that confirms our beliefs (validation) → We encounter contradictory information (friction) → We either dismiss it or scroll away (back to validation)
The system isn’t built to inform. It’s built to retain.
Not for truth. Not for merit. But for certainty.

The mirroring result is predictable, you and I? We feel like we’re getting smarter. We confuse agreement for insight. In our pretty little echo-chambers decorated with pop-psychology, 5am productivity hacks, fix-the-gut revolution, 30-day manifestation rituals or whatever else fills your Stanley cup with social validation. The system doesn’t care if you’re thinking. It just needs you to be consistent - so the filing clerk can keep up. And here’s the kicker: the Instagram logic isn’t confined to Instagram. It’s the blueprint now. Our entire ecosystem is built to simulate the feeling of smartness - fast, confident, low-friction conclusions that trick our brains into thinking we’re thinking. And since our brains are wired to save energy, we latch on. Not because it’s true, but because it’s easier.

We outsourced our “intelligence” to podcasters who get their opinions from other podcasters, we gave in to our therapyspeaking GPTs, we learnt from people who talk aesthetically sophisticated nonsense that’s never been stress-tested against reality. (God bless if you’re a Linkedin thought leader). At some point, we stopped resisting, and maybe even started enjoying it?

We stopped asking why, because the system made us feel informed without the inconvenience of investigation.

The thing is that by giving ourselves a moral ‘yes’ to epistemic commodification, we treat knowledge like a product to be consumed rather than a process to be engaged with. We become the brand ourselves. And the brand becomes the commodity. And under capitalism, the templated version of you is the one that scales. Because as the supply of any commodity increases, its value goes down. That’s just how the market works. Sameness scales.


The marketplace is becoming more efficient, and in my humble opinion,
we are getting collectively DUMBER.
High-speed, super-efficient information filling clerks with a 12 step-skincare routine.

it is a strange kind of madness, we know it’s toxic.
We’re experiencing an overstimulation without processing, overabundance of gratification without reflection; we are present without really being present...you and I? We feel the exhaustion, the overwhelm, the ambient grief of living through collapse. It’s in the loneliness we can’t fight, the climate crisis we can’t control, the rents we can’t pay, the hatred we can’t understand.
So we sink into our screens, we sedate ourselves.


And why wouldn’t we? The moment you’re playing a system where your payoff depends on what everyone else is doing, the rules get sticky. Even if the system is breaking you - emotionally, cognitively, biologically, you don’t want to be the first to opt out. Because now the game isn’t just about information. It’s about identity. It’s not just FOMO, but FOBM (fear of being missed). That’s game theory 101. Even when nature demands a correction, culture demands compliance. So we keep playing. We dissociate, we detach, we let ourselves brain-rot, and be in a state of mental passivity. For survival.

This is sedation-by-design: that validation-friction-validation cycle? it is the business model.

My critique is not that tech is bad, or we should not use AI, or insta or whatever. To be fair, universal access to information is unprecedented and genuinely miraculous. But we are confusing access with agency. We’ve democratized information without democratizing the tools to think about it. And that has resulted in a culture that’s flooded with opinions, but starved of original thought. Truth-seeking has become a luxury good and a quiet intellectual class system has started to form - the few ones who are still willing to build ideas, ask questions, challenge the assumptions. The rest of us are just subscribing to the vibe.

Because the system doesn’t reward novelty or clarity, it rewards optimisation; truth gets quieter. And meaning becomes something you consume, not something you create. And here’s the thing, the machines might mimic intelligence, but they don’t live it. Your AI file clerk is only as good as the data it has been trained on. And sure, we must embrace that wave fully. It can replicate the outputs- the articles, the advice, the poetry even, but not the essence, not yet. Andddd, intelligence doesn’t happen in the input or the output. It happens in the messy, inefficient, human middle. In doubt. In absurd connections, in that gut feeling. In lived, boring, brilliant emotional experience. In asking why, even when there’s already an answer on the screen.

We’re being bent out of shape by systems that were never built to hold us.
This strips us of what makes us human, and hence distorts our very experience of humanity. It’s a technocapitalism problem - where machines are trained to think like markets,
and we are trained to be like them.

Irony? The more we optimize ourselves, the less interesting we become.

If your attention span has made it this far, please tell me what are you on? Have you been... I don’t know, taking a nap? Hugging your mom? Touching grass? Reading an actual book? Talking to a tree? Creating things that your heart truly desires? Willing to be bored? Making unpermitted art? Letting your monkey mind wander?


wait, ARE YOU A REBEL?
And with this, in-Transit #2 time is over. The flight to Paris is landing soon, and if you're still here,
still thinking, maybe you and I? we're both ready for takeoff :)





Unmonetised thoughts, mostly.
`